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Cover characters shouldn’t be onesize-matches-all. Rather, you need to customize and appeal every single resume cover letter you send out and each. With a cover letter, you should express why you particularly wish to benefit the business. Recruiters’ goal is not to just retain most qualified prospects and the brightest. The recruiter’s goal would be to also retain wonderful people that will keep for your long haul and really want to benefit the organization. Remember attrition costs the business cash.